master's thesis
Marketing services in banking

Vedran Stefanović (2016)
University of Rijeka
Faculty of Economics
Metadata
TitleMarketing usluga u bankarstvu
AuthorVedran Stefanović
Mentor(s)Ivan Frančišković (thesis advisor)
Abstract
Bankarski marketing nije nešto što je oduvijek prisutno, budući da se njegova pojava bilježi tek od pedesetih godina. U bankarstvu, razlikuju se interni, eksterni i interaktivni marketing. U radu su spomenute najvažnije karakteristike bankarskog poslovanja te je kao cilj bankarstva spomenuto upoznavanje razvoja, funkcije i organizacije banaka, ali i bankarskih poslova i ostalih specifičnih odnosa koji se javljaju na relaciji klijent - banka. U tu svrhu, poseban se naglasak stavlja na marketing aktivnosti u bankama i odnosima s klijentima. U radu je napravljeno istraživanje o marketingu usluga u ERSTE & STEIERMARKISCHE BANK D.D. pa je u tu svrhu analiziran organizacijski profil Erste banke, navedene su njezine nagrade i priznanja. Također, pomno je analizirana društvena odgovornost Erste banke. Spominju se proizvodi i usluge koje nudi svojim klijentima, a jednako tako, govori se i o brendu Erste banke.
Parallel title (English)Marketing services in banking
Committee MembersIvan Frančišković (committee chairperson)
Helga Pavlić Skender (committee member)
Jasmina Dlačić (committee member)
GranterUniversity of Rijeka
Faculty of Economics
PlaceRijeka
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Finance
Study programme typeuniversity
Study levelgraduate
Study programmeBusiness Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Study specializationFinance and Banking
Academic title abbreviationmag. oec.
Genremaster's thesis
Language Croatian
Defense date2016-05-30
Parallel keywords (Croatian)bankarstvo ERSTE & STEIERMARKISCHE BANK D.D. marketing usluga tržište
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:192:090554
CommitterDraženka Šepić