master's thesis
The "Green economy" in European small and medium enterprises

Pamela Perkić (2016)
University of Rijeka
Faculty of Economics
TitleThe "Green economy" in European small and medium enterprises
AuthorPamela Perkić
Mentor(s)Igor Cvečić (thesis advisor)
Green economy suggests sustainable operations on all levels; governmental, businesses and individual. The most important level for the European Union and its future sustainability is the one including European small and medium enterprises. Small and medium enterprises make up for 99% of the business in the European Union. Basically, SMEs make up for the biggest part of the production and they employ the biggest number of European working force. Because of all this, the engagement of SMEs in the green economy is of fundamental importance for the sustainable growth of Europe. Unfortunately there are some challenges that SMEs face when they try to transition to the green economy or try to become resource efficient. The thesis examines these obstacles and their possible solutions as well as the role of the European Union and its programmes in tackling these obstacles, and finally offers some insights regarding European environmental future. Through different scientific methods and with successful examples from practice the working hypothesis is proven. Those SMEs that transition to the green economy will achieve economic growth, become more competitive and gain access to new markets. Along with this their employees will be more skilled and their brand will have greater value. The thesis also suggests that the costs that SMEs incur have to be viewed not as expenses but rather as an investment in the future. A future in which SMEs will achieve long term benefits and contribute to the sustainability of the entire European Union and its Europe 2020 strategy for a smart, sustainable and inclusive growth.
Parallel title (Croatian)Razvoj zelene ekonomije u sektoru malih i srednjih poduzeća EU
Committee MembersIgor Cvečić (committee chairperson)
Zoran Ježić (committee member)
Saša Žiković (committee member)
GranterUniversity of Rijeka
Faculty of Economics
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Study programme typeuniversity
Study levelgraduate
Study programmeBusiness Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Study specializationInternational Business
Academic title abbreviationmag. oec.
Genremaster's thesis
Language English
Defense date2016-06-16
Parallel keywords (Croatian)Green economy small and medium enterprises EU resource efficiency sustainability
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of use
CommitterDraženka Šepić