prikaz prve stranice dokumenta Purchase preferences in Croatian stores framed by shoppers' demographic characteristics
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Scientific paper - Original scientific paper
Purchase preferences in Croatian stores framed by shoppers' demographic characteristics
In: 12th INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION, ENTREPRENEURSHIP, DEVELOPMENT. / Leko Šimić, Mirna (Ed.). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia, 2023. pp. 807-824. urn:nbn:hr:192:499003
Vretenar, Nenad; Prudky, Ivan; Kruljac Stanojević, Sandra

Cite this document

Vretenar, N., Prudky, I. & Kruljac Stanojević, S. (2023). Purchase preferences in Croatian stores framed by shoppers' demographic characteristics. In M. Leko Šimić, (Ed.), 12th INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION, ENTREPRENEURSHIP, DEVELOPMENT (pp. 807-824). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:499003

Vretenar, Nenad, et al. "Purchase preferences in Croatian stores framed by shoppers' demographic characteristics." 12th INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION, ENTREPRENEURSHIP, DEVELOPMENT, edited by Mirna Leko Šimić, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia, 2023, pp. 807-824. https://urn.nsk.hr/urn:nbn:hr:192:499003

Vretenar, Nenad, Ivan Prudky and Sandra Kruljac Stanojević. "Purchase preferences in Croatian stores framed by shoppers' demographic characteristics." In 12th INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION, ENTREPRENEURSHIP, DEVELOPMENT, 807-824. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia, 2023. Accessed 2024 May 05. https://urn.nsk.hr/urn:nbn:hr:192:499003

Vretenar, N., Prudky, I. and Kruljac Stanojević, S. (2023) 'Purchase preferences in Croatian stores framed by shoppers' demographic characteristics', in Leko Šimić, M. (ed.), 12th INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION, ENTREPRENEURSHIP, DEVELOPMENT, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia, Osijek, pp. 807-824. Available at: https://urn.nsk.hr/urn:nbn:hr:192:499003 (Accessed 05 May 2024)

Vretenar N, Prudky I, Kruljac Stanojević S. Purchase preferences in Croatian stores framed by shoppers' demographic characteristics. In: M. Leko Šimić, ed. 12th INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION, ENTREPRENEURSHIP, DEVELOPMENT. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia; 2023. Pp. 807-824. [cited 2024 May 05] Available at: https://urn.nsk.hr/urn:nbn:hr:192:499003

N. Vretenar, I. Prudky and S. Kruljac Stanojević, "Purchase preferences in Croatian stores framed by shoppers' demographic characteristics", 12th INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION, ENTREPRENEURSHIP, DEVELOPMENT, M. Leko Šimić, Ed. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia, 2023. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:192:499003 [Accessed: 05 May 2024]

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Metadata
Title (english)Purchase preferences in Croatian stores framed by shoppers' demographic characteristics
AuthorNenad Vretenar
AuthorIvan Prudky
AuthorSandra Kruljac Stanojević
EditorMirna Leko Šimić
Author's institutionUniversity of Rijeka
Faculty of Economics and Business
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
The Covid-19 crisis has significantly accelerated the change in shoppers’ habits, leaning progressively more towards online shopping. However, with the lessening of the severity of global pandemic conditions, shoppers’ habits will likely at least partially return to typical patterns. This research aims to check consumer preferences towards in-store shopping in the Republic of Croatia and analyse differences in choices considering demographic differences among respondents. Gender, age group, education level and respondents’ work status were chosen as variables for distinction. The analysis used Mann-Whitney U, Kruskal Wallis H and Dunn Bonferroni’s tests to determine significant differences in in-store shopping patterns between demographic (sub)groups. The results, based on analysis of the sample containing 394 respondents, show that, within all examined demographic groups, subjects prefer to shop in-store rather than online. However, distinct demographic subgroups still vary significantly in stated shopping preferences regarding the selected product groups, as well as the patterns of behaviour while shopping in stores.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication title12th INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION, ENTREPRENEURSHIP, DEVELOPMENT
Numberingpp. 807-824
p-ISSN1848-9559
URN:NBNurn:nbn:hr:192:499003
Publication2023-06-15
ConferenceTitle: 12th INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION, ENTREPRENEURSHIP, DEVELOPMENT
Acronym: RED2023
Location: Osijek, Croatia
Start date: 2023-06-15
End date: 2023-06-16
Assembly type: Lecture
Document URLhttp://www.efos.unios.hr/red/wp-content/uploads/sites/20/2023/06/RED-2023-Proceedings.pdf
Type of resourceText
PublisherJosip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia
Publishing placeOsijek
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryRepository of the University of Rijeka, Faculty of Economics and Business
Created on2023-12-01 11:24:05