prikaz prve stranice dokumenta Entry Strategies to the European Market and Destination Selection for Trade and Investment
Access restricted to students and staff of home institution
master's thesis
Entry Strategies to the European Market and Destination Selection for Trade and Investment
Rijeka: University of Rijeka, Faculty of Economics and Business, 2024. urn:nbn:hr:192:895655
Válik, Elena
University of Rijeka
Faculty of Economics and Business

Cite this document

Válik, E. (2024). Entry Strategies to the European Market and Destination Selection for Trade and Investment (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:895655

Válik, Elena. "Entry Strategies to the European Market and Destination Selection for Trade and Investment." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:895655

Válik, Elena. "Entry Strategies to the European Market and Destination Selection for Trade and Investment." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:895655

Válik, E. (2024). 'Entry Strategies to the European Market and Destination Selection for Trade and Investment', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 19 February 2025, https://urn.nsk.hr/urn:nbn:hr:192:895655

Válik E. Entry Strategies to the European Market and Destination Selection for Trade and Investment [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2024 [cited 2025 February 19] Available at: https://urn.nsk.hr/urn:nbn:hr:192:895655

E. Válik, "Entry Strategies to the European Market and Destination Selection for Trade and Investment", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:192:895655

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Metadata
TitleEntry Strategies to the European Market and Destination Selection for Trade and Investment
AuthorElena Válik
MentorIgor Cvečić (mentor)
Committee memberIgor Cvečić (predsjednik povjerenstva)
Committee memberMarko Tomljanović (član povjerenstva)
Committee memberPavle Jakovac (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2024-07-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
The research investigates entry strategies into the European market and the selection of destinations for trade and investment. The study encompasses an examination of the European Union's business environment, representation of various market entry strategies and methodologies for selecting optimal trade and investment destinations. Employing SWOT analysis, the thesis evaluates the strengths, weaknesses, opportunities and threats associated with export, foreign direct investment and franchising. Furthermore, it includes detailed country case studies focusing on the examination of Danish, Spanish and Hungarian business environments. Determinants influencing destination selection for both trade and investment are explored, such as microeconomic and macroeconomic factors, which offers insights into the complex decision-making processes. The outcomes of SWOT analyses and country case studies provide practical observations that highlight crucial factors, such as corruption perceptions index, ease of doing business, global innovation index, unemployment rate, market size, foreign direct investment and other factors in order to consider how to enter the European market and select optimal destinations for trade and investment. Moreover, the thesis discusses the challenges and future prospects associated with market entry, aiming at a comprehensive overview of the topic.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:192:895655
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: International Business
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra ekonomije (sveučilišni/a magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository of the University of Rijeka, Faculty of Economics and Business
Created on2024-07-26 07:21:10