Elite tourism is one of many different types of tourism, and is characterised by luxury, adventure, and unusual and exotic eperiences, all of which are the things elite tourists seek after the most. Elite tourism is reserved mostly for the elite, since being an elite tourist is a matter of prestige, social status and glamour. Elite tourists agree to high prices knowing that it is precisely what distinguishes them from the masses. The quality of service in elite tourism has to be of an incredibly high standard, since this is the way by which elite tourism arises, develops and subsits in the long term. Elite travellers today are very clear about their preferences. They are no longer attracted to lavish services, but have started to move toward a more serene, undervalued type of luxury, and they are planning their travels with authenticity and fullness of experience in mind. Culinary experience is placed high on their list of special interests, together with art & culture, resorts, spectacular sceneries and nature reserves. Destinations with an active care for the envirnonment and preservation of endangered species are greatly piqueing the interest of this group of tourists. With this final thesis, the author wants to present the state of elite tourism in The Republic of Croatia and discuss whether Croatia even has the potential and ability for its further development. The subject of this work is research into certain highly categorized destinations that Croatia has to offer, which can be talked about in the context of luxury. Luxury itself can be viewed through the lens of high quality and above average standard of service, accommodation layout, authenticity and external accompanying activities.